This logo was created for a 99design contest. I expanded the logo brand to hone my graphic abilities and explore the potential of this delicate logo design.
The idea was to ally the natural esthetic of the logo design to a subtle urban environnement in order to allow the brand to express it’s modern touch.
I created the logo in black to ingeniously express white.
But also it gives the logo the edge of a luxery product such as perfume.
The target audience is a feminine and educated public, looking for a delicate and discreet fragrance.